AUGUSTA’s future


The Augusta Entertainment Complex supports jobs, downtown businesses, and the local economy. 

Recently, Georgia Governor Brian Kemp signed HB230, the C-SPLOST, which allows residents of Augusta-Richmond County to vote on the revitalization of the Augusta Entertainment Complex. This includes building a replacement to the James Brown Arena, which was built in 1979 and is currently deemed “functionally obsolete.”

The C-SPLOST is a temporary, half-penny sales tax on purchases in Augusta-Richmond County that is estimated to create 600 new local jobs and generate the funds needed to complete all phases of this project. Historical precedence has shown that 40% of the funding will be paid for by visitors – not residents.

If approved by a majority of voters, the revitalization project will increase capacity while adding premium seating and suites, create outdoor spaces for public use, and offer multiple event configurations.  All of these upgrades are important in booking top-tier talent.

If the C-SPLOST is approved, its estimated that the new Augusta Entertainment Complex will generate $1.6 billion in direct, indirect, and induced spending in our community.

Election Day is November 7, 2023

Meet The Project Team


The Augusta-Richmond County Coliseum Authority (ARCCA) owns and operates the Augusta Entertainment Complex, including the James Brown Arena and Bell Auditorium. The Authority is led by a six-member Board of Directors, appointed by Augusta Commissioners, and Chairperson, appointed by the State Legislature. Management of the Augusta Entertainment Complex is provided by OVG360.

Augusta-Richmond County Coliseum Authority Board of Directors: 

Cedric Johnson, Chairman*

Brad Usry, New Arena Committee Chairman*

Darren Smith*

Linda Edney-Wiley

John Kelley

Bonita Jenkins

Booker T. Roberson

*Denotes New Augusta Arena Committee Member

Perkins&Will is a global design practice and the architect of record for the project.

Hunden Strategic Partners is providing overall Market Analysis, Economic Impact and Project Feasibility Consulting for the project.

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